Hosting
the World Cup has become a privilege sought by each and every nation for the
enormous benefits to be accrued: worldwide exposure, business, tourism and
even political advantages. Africa will host World Cup 2010.Morocco, more
then ever, appear to have the right economic stuff to be a successful host.
Morocco actually have a better shot at getting the World Cup. Its crime rate
is low, the infrastructure is adequate and its soccer tradition is as good
as anybody's in Africa. It's also an Arab country, which is significant,
since FIFA could, in one move, reward both the Arab world and Africa.
More
importantly, it's right on the Mediterranean, which means it is easily
accessible, unlike South Africa which, unless you happen to Namibian or
Zimbabwean, is pretty much far away from everything. Morocco's proximity to
Europe would have ensured lots of fans day-tripping cheaply and easily
across the Mediterranean from Spain, Italy, France, and Germany, etc. This
means more wealthy fans in the stands and happier sponsors and this has the
added benefit of kick-off times that would suit the lucrative European
television market.
Benefiting from its geographical position and its history, Morocco knew
globalisation before the signature of the agreements of GATT and the birth
of OMC in Marrakech in 1994. And for more than forty years, we have acquired
a certain experiment of the international invitations to tender and their
financial requirements.
Finally, Morocco, and it is not any
more to show, is a country where civil peace and the safety of the people
and their goods reign.